European iGaming Affiliate company Oddspedia have signed a new partnership with European football giants Real Madrid, in a deal to expand the companies brand exposure.
For the rest of the current 2020/21 football season, Oddspedia’s branding will feature around the perimeter advertising boards of the La Liga champions home ground.
Los Blanco’s are currently playing their games at the Estadio Alfredo Di Stefano, which is usually their training facility. Their usual home ground, the Santiago Bernabéu is currently undergoing renovation ahead of next season.
With the world-famous El Clasico against fellow giants, Barcelona, approaching on April 11, Oddspedia will have the opportunity to expose their brand around the world through cutting-edge digital overlay technology.
“We are thrilled to have seized a unique opportunity to work with Real Madrid, a world-class organisation, and one of the most successful clubs in football history,” said Jan Möller, co-founder of Oddspedia.
“It’s exciting to have Oddspedia.com featured on the stadium and we certainly look forward to expanding these opportunities in the future. This also marks our first time we step beyond digital advertising, and I see it as a great way to kick-start 2021, with TV advertising being an additional platform to grow and engage our fanbase.”
Real Madrid are currently sitting in second place in La Liga, behind city rivals Atletico De Madrid. They are also still in the Champions League, and will take on Atalanta next week in the Round of 16 match.
Author: Fred Dobberson