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NWSL secures multi-year Mastercard deal

The National Women's Soccer League (NWSL) has announced it has added Mastercard to its sponsorship portfolio.

As part of the deal, Mastercard will provide supporters with both virtual and in-person experiences, which kicks off with the VIP Game Day Experience, offering one fan and three guests the opportunity to watch their NWSL team at a regular season game.

Additionally, Mastercard is set to create a football based curriculum for its science, technology, engineering and mathematics (STEM) programme, Girls4Tech. The company will also look to educate NWSL players on their own financial situations.

Mastercard joins a list of brands that sponsor North America’s women’s soccer league, including, Budweiser, Ally, Nationwide, Nike and Verizon. The company is also involved with other partnerships in women’s sports, such as Olympique Lyonnais Feminin, the Brazil national women’s soccer side and the AIG Women’s Open golf tournament.

NWSL commissioner Lisa Baird said: “The planned Mastercard activations have the power to unite and energise not only our current fanbase, but to bring even more fans in, truly benefitting our players and women’s soccer overall.”

Author: Jake Wilkin