Serbian will continue to sport French company’s clothing during tennis tournaments.
Serbian tennis star Novak Djokovic has extended his partnership with French fashion brand and sportswear manufacturer Lacoste until 2025. Djokovic, who this week was named the 9th most marketable athlete in the world, left Uniqlo to team up with Lacoste back in 2017
The new deal ensures that Djokovic will continue to sport Lacoste clothing on court during all tournaments, including the four Grand Slams.
“Novak is not only an exceptional athlete but also one of those great champions who has a wonderful spirit both on and off the court,” said Lacoste chief executive Thierry Guibert. “Our meeting in 2017 was a real coup de coeur. His audacity, tenacity and kindness impressed me and I am proud that we can continue our common adventure together and accompany him in his new challenges.”
Djokovic, is widely considered to be one of the greatest tennis players of all time, having won a joint record 20 Grand Slams. The 34-year-old is the 46th highest-paid athlete in the world, according to Forbes, which estimates that Djokovic earns US$30 million from endorsements with the likes of Asics, Peugeot and Head, in addition to Lacoste. “I have a real connection with Thierry Guibert,” Djokovic added. “We talk regularly, and I’ve felt his support at each key moment of my career. He even connects with my fan club on social media. It's quite incredible to see all these different people around the world getting together to give me their support.”