National Hockey League (NHL) teams continue to obtain helmet sponsorships ahead of the new season.
The helmet advertisements, which are 2.25-by-3.75 inches in size are the latest trend to be introduced to the NHL for the new season, after suffering from the financial impact caused by the COVID-19 pandemic, which is set to continue with spectators still having to stay away from venues.
The Toronto Maple Leafs have secured financial services firm Scotiabank, who already owns the stadium rights to the teams arena.
Other teams who share an arena rights partner with a helmet sponsor, include Pittsburgh Penguins (PPG), Calgary Flames (Scotiabank), Washington Capitals (Capital One), New Jersey Devils (Prudential) and Nashville Predators (Bridgestone).
The Detroit Red Wings have brought in an outsider sponsor, with mortgage provider United Wholesale Mortgage set to have their branding placed on the Red Wings' helmet.
The Arizona Cayotes and Dallas Stars are partnering with Mountain American Credit Union and American telco AT&T respectively.
Elsewhere, the Colombo Blue Jackets will wear the Ohio Health logo on home games and Nationwide for away fixtures. Similarly, the Florida Panthers have also gained two deals for their helmets, the first with car brand Ford for matches and the second with Baptist Health for practice sessions.
Author: Jake Wilkin