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NHL partner with DreamHack to see esports growth

The National Hockey League (NHL) has chosen specialist production company DreamHack Sports Games (DHSG) to produce its online and live esports tournaments.

NHL partner with DreamHack to see esports growth

The new multi-year deal will see DHSG produce the events under the NHL Gaming World Championship umbrella, that is expected to launch in March this year.

The league has stated that the competition will have new branding and align closely with the action happening within the NHL.

DHSG are able to produce content, livestreams from tournaments and influencer driven competitions. Both DHSG and the NHL will also collaborate on sponsorship deals, including the league's eagerness to connect with existing relationships that DHSG has across the world.

The NHL launch the NHL Player Gaming Challenge during the first COVID-19 lockdown in 2020 and featured over 45 athletes from the league.

“We have built a great base for competitive gaming at the NHL over the past three years and have seen our Gaming World Championship capture the attention of fans and gamers across the globe,” said Chris Golier, NHL vice president of business development and innovation.

“This partnership with DreamHack Sports Games will help to strengthen our brand in the gaming ecosystem as they provide world-class production resources and longstanding relationships in the industry.”

Roger Lodewick, chief executive of DreamHack Sports Games, added: “This cooperation with the NHL is a landmark moment for us. It is a confirmation of the innovative work everyone at DreamHack Sports Games has been doing in the sport gaming vertical.”

DHSG has previous experience working with golf's European Tour and Topgolf on the European eTour, as well as organising 15 FIFA esports seasons and has just announced that it will be working with the Swedish Professional Football Leagues on its esports league.

Author: Jake Wilkin