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NFL extends partnership with Epic Games

The National Football League (NFL) has announced an extension of its deal with Epic Games, the creator of the popular gaming franchise, Fortnite.

The extension will see more NFL-themed integration with the game that has become one of the biggest of its kind in recent years across the world.

The NFL originally signed a deal with Epic Games back in 2018, when the games was at the height of its popularity.

From November 25, redesigned Gridiron Gang Outfits will be made available for purchase from the in-game Fortnite shop. All 32 NFL teams have been represented in the game with two styles for players to select from. The outfits will also be customisable through the jersey number and through the choice of a reflective visor on the helmets.

Later this year, as part of the extended deal, the NFL and Epic Games will provide NFL-themed content to Psyonix’s Rocket League game.

The extended deal suggests the NFL’s eagerness to move towards the growing gaming industry, having also recently announced that the 2021 Pro Bowl will take place virtually, with players competing in the American football-based game Madden NFL 21 from Electronic Arts.

Rachel Hoagland, NFL vice-president and head of gaming and esports said: “We are thrilled to expand on our partnership with Epic to bring more NFL integration into Fortnite and Rocket League.

“The response we saw from our initial integration within Fortnite coupled with the popularity of Fortnite among NFL players and fans has been incredible, and we’re excited for another opportunity to give gamers a chance to express their NFL fandom within Rocket League.”

Author: Jake Wilkin