The National Football League’s (NFL) New York Jets have struck a multi-year partnership with Fubo Sportsbook, the new subsidiary of US-based sports-focused streaming service FuboTV.
The deal marks the first sponsorship of a professional sports team for Fubo Sportsbook, which is expected to launch in the fourth quarter of 2021, subject to regulatory approvals.
As an official sports betting partner of the Jets, Fubo Sportsbook will work with the franchise to create a sportsbook lounge at MetLife Stadium – a first for the venue – which is set to debut during the 2021/22 NFL season.
The lounge will span approximately 7,000 square feet, and give fans the look and feel of a casino-style sportsbook with betting odds integration, as well as incentives and special bonus offers provided by Fubo Sportsbook. Additionally, people will be able to watch every game from around the NFL in the lounge and conduct live mobile wagering via the Fubo Sportsbook app.
In addition, Fubo Sportsbook will become the presenting partner of the Jets’ mobile app. The company is also now the team’s first legal sports betting partner to leverage the Jets' advertising data partnership with Sportradar, which aims to maximise opportunities in the sports betting space.
FuboTV’s latest play in the US sports betting space forms part of the company’s goal of combining live sports and betting content. Last December, FuboTV acquired California-based technology startup Balto Sports which develops tools for users to organise and play fantasy sports games. In January, the company confirmed plans for its own sportsbook, having sealed an agreement to buy sports betting and interactive gaming company Vigtory.
FuboTV’s co-founder and chief executive David Gandler said the move would aims to enhance the service’s video viewing experience, while also driving additional revenue streams. “You can’t just raise prices in perpetuity. At some point, there’s a price where you just can’t afford it and that’s that,” he said. “So you have to look at different revenue streams to compliment the subscription business.”
Commenting on the Jets partnership, Scott Butera, president of Fubo Gaming, said: “The New York Jets is a leading sports organisation with a strong base of enthusiastic and loyal fans and we strongly believe in the future success of the team. “We are excited to be their partner in offering this community a truly unique sports betting and entertainment experience. The Fubo Sportsbook is designed to meet the increased demand for interactivity by integrating real-time sports streaming with personalised wagering experiences. The Fubo Sportsbook will also have the ability to leverage first-party data to understand viewing preferences and provide relevant bet recommendations.”
Jeff Fernandez, the New York Jets’ vice president, business development and ventures, added: “This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritise engagement with our fan base, including the enhancement of their overall stadium experience on game day. “With Fubo Sportsbook, Jets fans will be treated to their innovative mobile viewing and wagering platform, which will be brought to life at the dynamic new Fubo Sportsbook Lounge.”
In other NFL sports betting sponsorship news, the Baltimore Ravens have announced a multi-faceted, five-year tie-up with Caesars Entertainment.
The agreement sees Caesars’s sportsbook arm become a premier sports betting partner of the team, while expanding upon the company’s Horseshoe Baltimore being the NFL team’s only official casino partner.
The deal also hands Caesars Sportsbook naming rights throughout the club level of M&T Bank Stadium and additional exposure, including via signature animated displays across all of the stadium’s LED boards.
Furthermore, Caesars Sportsbook, pending regulatory approval, will provide fans with a premium sports betting experience with its mobile app and at its eventual retail sportsbook, which is currently under development at Horseshoe Casino Baltimore.
Author: Ed Dixon