The New York Giants have partnered with cryptocurrency asset manager Grayscale Investments, making it the first cryptocurrency partner of a National Football League (NFL) team.
As an official digital currency asset management partner of the franchise, Grayscale will become the presenting sponsor of The Giants Foundation Golf Outing.
The deal will also see the New-York based company as a presenting home game sponsor and a supporting sponsor of Giants Training Camp, while it will also host educational seminars on cryptocurrencies for Giants personnel each year.
“We are excited to partner with Grayscale, who are innovative leaders in the digital currency market,” said New York Giants chief commercial officer Pete Guelli. “During our extensive evaluation of the space, we determined that we not only wanted a partner that understood the value of aligning with the Giants brand, but also could guide us in navigating the cryptocurrency ecosystem.
“Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve.”
Michael Sonnenshein, Grayscale chief executive, added: “Our partnership with the Giants is incredibly meaningful because our roots are in New York. We're excited to partner with such a forward-thinking franchise, to work together on philanthropic initiatives, and to continue to support the New York metropolitan community.”
Author: Jake Wilkin