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NBA stars Kevin Durant and Chris Paul invest in financial literacy app

Start-up financial technology company Goalsetter, raised $3.9 million in a seed round, that includes National Basketball Association (NBA) stars Kevin Durant and Chris Paul.

NBA stars Kevin Durant and Chris Paul invest in financial literacy app

Billionaire chairman of investment firm Vista Equity Partners, Robert F. Smith also invested in the start-up, alongside former NBA player Baron Davis and retired New York Yankees pitcher C.C. Sabathia, who were another two athletes to join in on the investment.

The company stated that this round of funding will be used to "expand its mobile application platform and accelerate subscriber growth," according to founder and chief executive officer of Goalsetter, Tanya Van Court.

She added: “It’s larger than just a check. They are investing in the next generation of kids to make sure they learn financial education."

Durant has made no secret of his interest in financial literacy, having invested in Acorns, a micro-investing app that allows users to invest leftover change, in 2016. The company has now been valued at $860 million, as of January 2019.

“Supporting up-and-coming generations by tackling tough issues and empowering them with the tools for success has always been a priority in my life," said Durant following his investment in Acorn.

Author: Jake Wilkin