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NBA and PepsiCo announce multi-year renewal partnership

The National Basketball Association (NBA) has announced it has agreed a multi-year renewal with drinks giant PepsiCo.


The deal will see PepsiCo continue as the NBA's official drink's partners, alongside the Women's National Basketball Association (WNBA) and G-League.


The news comes just before the NBA All-Star Weekend, which PepsiCo's MTN Dew will remain the title sponsor of.


PepsiCo's potato chip brand, Ruffles, is also set to debut its first commercial in almost a decade, featuring Los Angeles Lakers star Anthony Davis and rapper T-Pain.


The NBA first teamed up with PepsiCo in 2015 to end its 28-year association with Coca-Cola, a rival brand of PepsiCo.


Lauren Sullivan, the NBA’s vice president of global partnerships, told Forbes, who announced the deal: “Since partnering with PepsiCo in 2015, we’ve had the pleasure of collaborating with the talented teams across their portfolio of brands, finding new and innovative ways to bring our partnership to life.”




Author: Jake Wilkin

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