The American stock car racing series, Nascar, has announced a partnership with Rocket League, the Psyonix video game title.
The collaboration will give fans the ability to purchase the Nascar 2021 fan pack from May 6, bringing nine of Nascar's teams into the game.
Rocket League, an esports title which features cars playing soccer, is part of Nascar's strategy of engaging younger fans with the series.
"This is one we’ve had circled from the very beginning of when we wanted to get into this space," said Tim Clark, Nascar’s senior vice president and chief digital officer, told the SBJ.
"There’s no game that is more of an obvious choice of where there’s some degree of organic integration for the Nascar brand into a game, so this was one we had at the top of our list. To see it come together has been huge.”
As well as featuring the teams: Roush Fenway Racing, Stewart Haas Racing, Team Penske, Chip Ganassi Racing, Richard Childress Racing, 23XI Racing, Hendrick Motorsports, Richard Petty Motorsports and Joe Gibbs Racing, Nascar decals, banners and Goodyear tyres will feature in the game.
"For us, we’ve got some fast rocket-powered cars in our game, and Nascar has a couple fast cars out there on the track, so we’re always looking to bring in new partners and with them being the number one motorsport in the US, it was just a natural fit to collaborate with them," said Phil Piliero, Psyonix’s vice president and co-studio head, added.
"The real advantage for this one is letting fans of Nascar and Rocket League celebrate and enjoy their favourite teams inside the game, and also introducing the huge fan base that’s in Nascar to the game and the sport of Rocket League.”
Author: Jake Wilkin