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Napoli announce Amazon as sleeve sponsor in €2m deal

Italian Serie A club Napoli have announced e-commerce giant Amazon as their first ever sleeve sponsor for the next two seasons.

Amazon has inked a two-year deal with Napoli which Italian football business outlet Calcio Finanza reports is worth around €2 million (US$2.3 million) per season, with room to grow over the course of the partnership.

Napoli were the first football club in the world to open their own brand store on Amazon in 2018, where fans in Italy have been able to buy official Napoli merchandise. Since then, the online offering has been rolled out across Spain, France, Germany, the Netherlands, the UK and the US.

Napoli's President and Owner, Aurelio De Laurentiis is also a prominent film producer, is collaborating with Amazon is Los Angeles and London on various television productions. "It is a great pleasure for us to announce such a prestigious collaboration with a brand of excellence and global stature," said De Laurentiis. "With Amazon we have worked in complete harmony from day one, building a solid relationship and entrepreneurial partnership that can be extended in a profitable and happy way over time, aiming at common goals."

The club have not mentioned any specific activations for the expanded deal with Amazon, but have announced that they plan to 'create activities celebrating the passion of their fans all over the world.'

It has been a revolutionary summer in general for the Partenopei and their business interests, as they are for the first time self-manufacturing their own playing kit and merchandising, with the aid of Emporio Armani EA7, who replaces Kappa.

Napoli had been in talks with a number of sportswear manufacturers, with Castore among those in contention.

Author: Paula Holguin