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Naomi Osaka partners with Workday ahead of Australian Open

Tennis star Naomi Osaka has added another deal to her sponsorship portfolio, having agreed an endorsement partnership with human resources technology company Workday.

Naomi Osaka partners with Workday ahead of Australian Open

Ahead of the Australia Open, Osaka has acquired a number of sponsorship deals, including that of Workday, whose logo she will wear on her outfits throughout tournaments, kickstarting with the 'A Day at the Drive' exhibition event.

A statement from Workday recognised the positive influence that Osaka has both on and off the tennis court, becoming a "leading voice of the social justice movement", which refers to her efforts of raising awareness throughout the Black Lives Matter movement that occurred last year.

The statement also read: "It’s because of who she is—both as a person and an athlete—that she’s been named Sports Illustrated Sportsperson of the Year, Associated Press Female Athlete of Year, and one of Time’s 100 Most Influential People, among many other accolades."

Osaka added: “Tennis has done so much for me. I love the game and how I feel on the court, but I also value the opportunity I have to drive change.

"My platform has allowed me to shine a light on important social issues and have conversations that really matter.

“I take great pride in who I partner with and am honored to team up with Workday. We have shared values, and together, we will continue to strive to do the right thing.

Workday become the third sponsorship deal for Osaka this month, which includes partnerships between herself and Louis Vuitton, as well as Tag Heuer.

According to Forbes, last year saw the 23-year-old become the highest paid female athlete, overtaking another iconic tennis star, Serena Williams, having earnt an estimated $34 million in 2020 from her endorsement deals with Nike, Beat by Dr Dre, MasterCard and Nissan, among others.

Author: Jake Wilkin