National Basketball Association (NBA) franchise, the Memphis Grizzlies, have added premium casino and sports betting company WynnBET as a new sponsorship, designed to engage fans in-season and beyond.
In an innovative sports marketing agreement, the Memphis Grizzlies and WynnBET have announced a multi-year collaboration set to deepen Wynn Resorts commitment to Tennessee’s sports community.
As part of the deal, WynnBET and the Grizzlies are set to work together to focus on a digital first approach, which will push the boundaries of traditional sports marketing partnerships by producing and promoting high-impact experiences emblematic of the energy and excitement of both brands.
The two will also collaborate on cross-promotional campaigns leavering the Grizzlies digital footprint, including social media, web and mobile applications.
Inside Memphis Grizzlies home, the FedexForum Arena, fans can look forward to unique live experiences for WynnBET, including a WynnBET branded lounge, and several more additional elements to be announced by WynnBET closer to the launch.
The Grizzlies currently sit in 9th place in the Western NBA conference, with a 10-10 record. Their last result was a 114-130 victory over the Charlotte Hornets.
Author: Fred Dobberson