Matchroom has announced the launch of Matchroom Media, an independent media production arm under the Matchroom brand.
The new division will include the production of live events, original documentaries and shoulder programming for all broadcast platforms, utilising the brands 40 years of experience in production and distribution of sporting events.
Matchroom was able to produce over 800 hours of original programming in 2020, despite the challenges presented from COVID-19. In 2021, the company expects that to be more than 1,200 hours, with a 12 sport calendar, set to include the Heavyweight World Championship with Anthony Joshua, boxing star Canelo Alvarez, the Professional Darts Corporation (PDC), World Snooker and Matchroom Multi Sport schedule.
The idea came in the form of Matchroom.Live, an in-house over-the-top (OTT) platform, which has used 13,000 hours of archive footage, whilst also giving a platform for fans around the world to watch Matchroom events live.
Matchroom Media will be headed by current director of programming Katie Hearn, who has been associated with Matchroom since 2004. Hearn's CV includes working with the likes of Sky Sports and became one of the first women to work on the Premiership an International Football production team.
“Matchroom has positioned itself at the forefront of creating and delivering original and unique programming to sporting audiences around the world," said Hearn.
"We’re excited to expand to produce not only more live sport, but engaging new content to support these events and the sportsmen and women that drive them. From outside broadcasts, live streams and shoulder programming, we’re committed to bring global audiences epic sporting moments and the inspiring stories that are behind them.”
Eddie Hearn, group managing director at Matchroom, added: "Content has never been more powerful and as we continue our global expansion, in house production of our own live events will help us align the narrative from idea to execution.
"We plan to assemble the best production team and sharpest talent for our live broadcasts and bring you compelling content and storylines around our 12 sports. We have unique access that will allow us to grow the hype and narrative through powerful shoulder programming and keep the fans and viewers constantly engaged.”
Author: Jake Wilkin