Olympique de Marseille have partnered with Antoine Griezmann’s eSports team, Grizi eSports for the 2020/21 season.
Two of the French internationals’ eSports team will have the opportunity to represent Marseille across various FIFA 21 competitions during the 2020/21 season. These competitions include the eLigue 1, the FIFA eClub World Club and the FIFA Global Series.
The partnership marks Olympique de Marseille’s first official movement into the competitive esports world.
As part of the collaboration, Marseille will be able to organise online and physical activations with its fans all over the world. Esports events are also set to take place at the French top flight club’s home ground, Orange Vélodrome.
Theo Griezmann, Grizi Esport CEO said, “It is a great honour to partner with a club as prestigious as OM. As a fan of OM, the story is all the more beautiful.
We will try to wear the colours of Grizi Esport and OM in the various competitions to come with two extremely talented players who have already performed on the French and international scene.”
Hervé Philippe, Olympique de Marseille, Chief of Marketing and Media added: “We are pleased to take this first approach in the world of eSports through this partnership with the Grizi Esport structure, founded by the Griezmann brothers, fans of the club since childhood, who were able to create a competitive, responsible and family structure in a few months.”
“This will be an opportunity for Olympique de Marseille to better understand this new sector and reach an ever younger and connected audience, in line with our arrival on platforms like TikTok or Twitch.”
Meanwhile, the Premier League have announced to return of a third season of the ePremier League, which provides UK-based FIFA 21 players the chance to win the title for their favourite club.
“The EA SPORTS FIFA video game series is one of the key channels through which fans all over the world can engage with Premier League clubs and players,” said Premier League commercial director Will Brass.
“We are looking forward to another edition of ePremier League after the first two seasons delivered some thrilling entertainment while giving UK-based fans the chance to represent their teams in high-profile competition.”
Author: Fred Dobberson