French Ligue 1 club Olympique de Marseille have made a historic move into the music industry following the launch of their rap record label 'OM Records' in partnership with industry leaders BMG.
In a statement, BMG said that OM Records was "a new label for hip-hop, rap, and R&B" and will become the only major record company label to be headquartered in Marseille, France’s second-biggest city, and a historic stronghold for French hip-hop and rap since the 1990s.
BMG's Head of A&R, Emilie Hauck, said "OM Records is a 50-50 joint venture between the club and BMG, and the first time ever that a record industry major and a club like OM have come together to create a label."
The new partnership makes BMG the exclusive music partner for all of OM’s music projects and musical activities. It also includes a licensing agreement for BMG’s production music library which OM will use for all its internal and external content.
Jacques-Henri Eyraud, President Olympique de Marseille said: “Olympique de Marseille is above all a football club, but its impact goes far beyond the fields, especially among young people in Marseille. L'OM is a powerful lever to unleash the great artistic potential of this population. Marseille has been a cradle of French rap and hip-hop since the IAM collective and the links between OM and local artists have been strong for years. The launch of OM Records strengthens this link and symbolizes the club's desire to promote the unique energy that emanates from Marseille and its people all over the world.”
Author: Ross Plank