Manchester United has signed technology company TeamViewer as their new front-of-shirt sponsor in a five-year-deal.
Starting from the 2021/22 season, the partnership will see Manchester United collaborate with TeamViewer to work on a series of Augmented Reality (AR) solutions and remote access initiatives that will bring fans closer to the team.
The deal has been reported as being worth £47 million per season, meaning that the Red Devils will receive £235 million in total across the entirety of the partnership.
It has been reported that United believe the deal is the largest shirt-only partnership in the Premier League and the most lucrative sponsorship agreement to be struck by any sports team in the world during the midst of the COVID-19 pandemic.
“We are tremendously proud to be establishing this partnership with one of the most exciting and dynamic global software companies,” said Richard Arnold, Managing Director, Manchester United.
“The ability to connect and collaborate has never been more important to the world and our community of 1.1billion fans and followers. We are looking forward to working with TeamViewer to bring to life our vision for a partnership built on smarter ways of connecting people and businesses.”
Oliver Steil, TeamViewer Chief Executive Officer, said: “We are very excited about this partnership, as it will significantly expand our brand positioning and it will help us to market our comprehensive solutions portfolio to all customer segments globally. With Manchester United and TeamViewer, two global winning teams join forces: Together as Team United we can bring the fan experience in the legendary Theatre of Dreams to a new level. We are extremely proud Manchester United picked us as a partner in their ongoing technology journey.”
Author: Jake Wilkin