Manchester United have lost a lucrative training kit deal with e-commerce firm The Hut Group (THG) after they ended talks with the club, fearing fans could boycott the brand.
Reports have stated that Manchester United and THG were in the middle of negotiating a ten-year deal worth £200 million, which would have seen My Protein replace Aon on the front of United’s training shirts from this summer.
However, United have now been informed that THG will be withdrawing their offer following the fan protest against the Glazer family, which saw the game against Liverpool FC postponed.
United fans went on to use the hashtag #NotAPennyMore, focusing on vowing to boycott brands sponsoring the club.
A letter addressed to the club’s commercial partners read: ‘Your sponsorship money will be used for debt servicing and dividends. Supporting the Glazers does not support the club. It sustains a parasitical relationship.
‘To that end, Manchester United fans will boycott your products, seek to tarnish your brands and support your competitors until you terminate your commercial partnerships with the Glazer family.’
Author: Jake Wilkin