Manchester United have become the latest football club to set up a dedicated channel on the video-sharing social media platform, TikTok.
The English Premier League side will produce short video content for millions of fans worldwide. The content will include behind-the-scenes footage, engaging hashtag challenges and ‘thrilling action moments’.
Videos on the channel will not solely be based on Men’s first team at Manchester United, with the club stating that they wish to incorporate engaging content for the Women's team as well as the Under-23 squad.
Manchester United’s Chief Executive of Media, Phil Lynch said, “This exciting launch will help us connect with a new generation of fans around the world and provide a platform for new forms of storytelling and innovative club content”.
TikTok has an ever expanding network within the football industry, with European giants such as Barcelona, Bayern Munich and Juventus all having partnerships with the Chinese-owned platform.
The social-media platform has recently been under the spotlight amid Donald Trump’s order to ban the platform in the USA by November 12th because of his security concerns. However, last week a Federal Judge imposed a nationwide injunction against the Commerce Department order blocking transactions with the Chinese-owned video-sharing company, meaning that the ban has been put on hold. Judge Wendy Beetlestone said that Trump’s security concerns with the platform were ‘phrased in the hypothetical’.
Author: Fred Dobberson