Manchester City Women have announced a partnership with Italian production house Salento Creazioni Moda, becoming the teams first ever global formalwear partner.
The collaboration will see the team wear a limited edition, hand-sewn collection in the Barclay's Women's Super League fixture against rivals Manchester United in February 2021.
There will also be other occasions in which the players will wear the collection throughout the 2020/21 season.
Previously, an exclusive custom coat was produced for the teams Women's FA Cup final victory over Everton in November by the Italian company, which saw the players involved with the designing process.
The partnership will also see a number of fan engagement activities and bespoke content featuring members of the Manchester City squad.
Additionally, Salento Creazioni Moda will hold the sponsorship of the Player of the Year accolade, which will be presented at the end of season awards ceremony, alongside retailing the co-branded collection on their own channels.
On the new partnership, Gavin Makel, managing director of Manchester City Women, said: “Everyone at Manchester City is delighted to welcome Salento Creazioni Moda as an Official Partner of our women’s team.
“We are excited to be working with them – they share our commitment and desire to create bespoke looks for our women’s team and we’re looking forward to what unique opportunities this partnership will bring.”
Salento’s owners Giorgio and Lina Barone added: “This is a historic, ground-breaking project and we are honoured to be the First Official Global Formal Wear Partner for Manchester City Women’s Football Club.
“This partnership is in line with our vision to continue to grow our company whilst maintaining our core family values.
“The fans’ passion and loyalty inspires us to continue to create the best product and our goal is to make a perfect synergy between the world of sports and luxury fashion.
Author: Jake Wilkin