The Lawn Tennis Association (LTA) has announced a three-year deal with Dunlop to become its official tennis and padel equipment partner.
The British sports equipment brand, known for producing equipment across a range of racquet sports including tennis, padel, squash and badminton, will be granted branding rights at tournaments and at the LTA’s National Tennis Centre in Roehampton.
Dunlop will also be the host of retail and fan experience activities during the summer events and padel tournaments.
The new deal will see Dunlop replace existing tennis equipment partner Babolat, which joined the LTA’s commercial programme in 2009. Now, in line with the partnership, Dunlop will be able to include the LTA and Partner mark on any future equipment produced.
“This is another exciting partnership and we’re looking forward to working with Dunlop – an organisation that shares our vision to open up tennis – over the next three years,” started Scott Lloyd, LTA Chief Executive.
“Following the long-term AMC apparel deal we announced earlier this month, this is another example of British tennis’ appeal to high profile brands that produce quality products and demonstrates how we are further enhancing our commercial programme to support tennis and padel in Britain.”
The announcement follows a recent five-year agreement between the LTA and AMC to become the official performance apparel partner from 2021. AMC is a brand created together by Andy Murray and Castore.
Both deals have been agreed as part of the LTA’s commercial strategy to create value in every aspect of tennis, developing strategic partnerships with high profile brands.
Frans Swinkels, Dunlop International Europe Ltd, Managing Director, added: “We are extremely proud to become the new Tennis & Padel Hardware Partner of the LTA, one of the most prestigious Tennis Associations across the European region. The partnership will allow us to showcase our complete range of Dunlop balls, rackets, bats and equipment, addressing the avid tennis and padel player throughout the UK.
“We look forward to supporting LTA Members, LTA Accredited Coaches and registered places to play during the term. Throughout the partnership we will work with the LTA to develop a range of equipment suitable for their national programmes, encouraging more junior and adult players on to the court. These programs build upon the overlapping values embodied within the LTA and Dunlop - tennis and padel are for all.”
Author: Jake Wilkin