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Leicester City seal record sponsorship agreement with FBS

As Leicester City FC debuted their new kit on the final game of the season, they have also announced a record three-year sponsorship with online trading company FBS.

Leicester City seal record sponsorship agreement with FBS

FBS will be replacing Leicester’s ground sponsor, King Power, as they also join German sportswear brand Adidas, beer brand Chang, logistics company DHL and betting operator Parimatch as sponsors.


No financial amounts have been disclosed to be public, but the club announced it as a record deal after it has been reported that their previous shirt sponsor deal with the Thai travel retail group had cost at around £12 million per season.


The FA Cup winners already shown off their new logo during this weekend’s Premier League clash against Tottenham, in which they lost 4-2 to see themselves compete in the Europa League next season.


Chief Executive Officer for Leicester City, Susan Whelan said, “We are tremendously proud to be beginning this partnership with FBS, one of the most exciting and dynamic global financial services companies.


“Establishing key partners of this scale and ambition has always been a central part of our vision for the club, enabling us to keep investing in improvement and growth while enhancing the club’s profile all over the world. We are looking forward to working with FBS to bring to life our vision for the partnership to the world and our global fanbase.”


FBS Chief Executive Officer, Yulia Ivanova said, “We are very excited about this partnership and the opportunity to align FBS with the incredible Leicester City story, which continues to capture the imagination of sports fans all over the world.


“It will significantly expand our brand positioning and it will help us market our comprehensive solutions portfolio to all customers globally. We are extremely proud to partner with Leicester City and to be part of the club’s story in the years to come.”




Author: Catherine Micallef