National Basketball Association (NBA) player LeBron James has left his partnership with Coca-Cola to sign an endorsement deal with rival brand PepsiCo, according to US media reports.
Sources across the US have claimed that the Los Angeles Lakers superstar has signed a deal to work with PepsiCo, as first reported by Front Office Sports, after the brand became one of the NBA's prime sponsors in 2015.
It is expected that James will be a part of Mountain Dew's new 'Rise Energy' drinks line but could also promote their primary cola brand too.
James first signed with Coca Cola in 2003, with the latest deal expiring only last year after neither side could find an agreement on an extension, bringing to an end a 17 year partnership.
Throughout those 17 years, LeBron James has had his own Powerade and Sprite flavour as well as featuring in the advertisement for the 2008 Beijing Olympic Games.
If the deal with PepsiCo is confirmed, the 36-year-old will join Joel Embiid and Zion Williamson, who also have endorsement deals with the iconic drinks brand.
Forbes has claimed that James is the number one active NBA player in endorsement earnings, thought to be around $50 million per year.
Author: Jake Wilkin