The Las Vegas Aces' home venue has been renamed the Michelob Ultra Arena after its previous owners, the Mandalay Bay Resort and Casino, sold the naming rights to Anheuser-Busch.
The drinks manufacturer will use the multi-year partnership to promote its beer brand having acquired the rights from the casino, who had named the venue the Mandalay Bay Events Center.
The venue is owned by MGM Resorts International and is home to Women's National Basketball Association (WNBA) franchise, the Las Vegas Aces and also hosts Ultimate Fighting Championship (UFC) events, college basketball and championship boxing.
With the agreement in place, Anheuser-Busch will integrate Michelob Ultra's prancing throughout the arena's various bars and lounges and provide the drinks giant opportunities to sponsor special events that are held in its latest acquisition.
"Las Vegas is one of the world's most exciting sports and entertainment destinations, and Mandalay Bay is regularly in the midst of all of that excitement," said Matt Davis, head of US sports marketing for Anheuser-Busch.
"As the world returns to traveling and enjoying entertainment, we look forward to all of the events to come at the Michelob Ultra Arena."
Meanwhile, the Las Vegas Aces have confirmed they have been sold to Mark Davis from MGM Resorts International.
Davis, who also owns National Football League (NFL) side the Oakland Raiders, was welcomed by WNBA commissioner Cathy Engelbert.
"On behalf of the WNBA, I am pleased to welcome Las Vegas Raiders owner Mark Davis to the WNBA family at a time when the momentum for the league has never been higher," she started. "We are confident that Mark’s business successes, franchise and brand expertise, and passion for supporting women’s basketball will take the team to even greater heights.
"We are extremely grateful to MGM International Resorts for their tremendous franchise leadership over the past few years, and we look forward to their continued support of the Aces in the Las Vegas community."
Author: Jake Wilkin