The remainder of the 2020/21 Spanish La Liga will be made available on Amazon Prime in the UK, following a new distribution agreement.
From this weekend, UK-based Amazon Prime members who add-on LaLigaTV to their subscription can follow what looks likely to be a dramatic ending to an unprecedented season of Spanish football, via the 24/7 channel.
The new agreement, which will also see the 2021/22 season available to broadcast on Prime Video, becomes the first time live football from an overseas competition will be made available on Amazon's streaming service to a UK audience.
The add-on subscription will be for £6.99 per month, making all live game available, as well as 25 hours of weekly live studio shows and exclusive interviews.
The new agreement sees Prime Video deepen its relationship with Spanish football, having created original documentaries on icons such as Sergio Ramos and Fernando Torres, alongside producing two seasons of Six Dreams, the award-winning docuseries that provides a behind-the-scenes look at Spain’s top-flight through the eyes of protagonists at six different LaLiga clubs..
“We are excited to be growing our UK presence with Amazon Prime Video, which has quickly become an important name in the world of sport," said LaLiga President Javier Tebas. "The UK has a deep love of football and a huge demand for premium live content, which is reflected by the range of broadcast options we are making available to fans.”
Julian Monaghan, director of Amazon Prime Video Channels EU, added: “We’re delighted to offer UK Prime members access to live matches from the top Spanish football league, including some of the world’s best teams, players and rivalries with the addition of LaLigaTV on Prime Video Channels.
“LaLigaTV is a great addition to our growing stable of live sport and sports docuseries available on Prime Video and Prime Video Channels, giving customers even more selection to find the sports they’re passionate about.”
Author: Jake Wilkin