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La Liga set to challenge new gambling sponsorship regulations

La Liga are in talks with the Spanish government over changes to new gambling sponsorship regulations, set to be implemented from October.

Many Spanish top flight clubs look set to take a significant financial hit as the new regulations with sponsorships are prominent. La Liga is looking for ways to work with the Spanish Government to support clubs financially, who are already struggling due to the ongoing COVD-19 crisis. 

The Spanish Minister for Consumer Affairs recently set new regulations to make drastic changes to gambling sponsorships for clubs across La Liga.

The new regulations call for a ban on shirt sponsorship deals, as well as a ban for branding in stadia. The changes also state that television, radio and other types of media outlets are limited to 1 hours worth of gambling advertisement only between 1am and 5am. The new regulations are set to have a financial impact on the majority of the Spanish top-flight.

Talks for new restrictions to gambling sponsorships originally looked likely to happen over the next couple of years, however these plans appear to have accelerated and will now be coming in as early as October.

These changes have sparked concern with La Liga’s Director of Business, Marketing and International Development, Oscar Mayo, amidst times of financial uncertainty. Mayo recently confirmed that La Liga are in talks with the Spanish Government to find a way to stop such a negative financial impact happening on the clubs. 

La Liga clubs are set to lose out on up to €80 million when the changes are enforced, meaning that existing deals could now only be worth 30% of their original value. 

Despite the talks of a gambling sponsorship ban coming in since the start of the summer, many La Liga clubs continued their sponsorship deals into this season, as all but three top-flight clubs have deals with gambling firms, and seven clubs currently have betting logos on their team kit.

CA Osasuna recently ended their shirt sponsorship deal with local betting firm Kirolbet in order to comply with the new regulations, but the firm will remain as an important partner for the club.

Furthermore, La Liga has only recently signed a new sponsorship deal with Asian betting firm M88, which is set to run through 2024.

Author: Fred Dobberson