La Liga, the Spanish football governing body, has secured a media rights deal with telecommunications company, China Mobile.
The agreement will see China Mobile stream non-exclusive live games from the Spanish top flight, alongside showing matches from second-tier club Espanyol, who have Chinese football star Wu Lei on their books.
La Liga coverage will be shown on China Mobile's Migu streaming service platform, until 2022/23 and content, marketing and other activities are also part of the deal, according to reports.
The new deal was negotiated by the recently formed Spanish Football Commercial & Marketing Company (SFCM), that was created in May last year by La Liga, Spanish media agency Mediapro and Chinese broadcaster Super Sports Media (SSM).
The governing body of Spanish football has been keen to grow the popularity of the league in the Asian region and the latest deal is the second agreement made in China after iQiyi Sports secured right for the 2019/20 season, as part of an agreement with SSM.
Additionally, iQiyi formed a strategic partnership with Barcelona in September 2020 to start the club's first digital channel in China.
The Spanish top flight is yet another addition to China Mobile's Migu platform, that also struck a deal last November with the Asian Football Confederation (AFC), to broadcast national team and club tournaments organised by the body for the 2021 to 2024 cycle.
Author: Jake Wilkin