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La Liga forms partnership with GreenPark Sports

The Spanish La Liga has announced a multi-year deal with mobile games developer GreenPark, to engage next-generation football fans into their 'metaverse' for sports and esports fans.

The partnership will allow fans to select any of the 20 member clubs in the Spanish first division with their avatar and GreenPark 'Superfans' will be able to outfit them in authentic and custom La Liga team gear.

The world will allow gamers to complete obstacle course runs, dance battles and various other minigames including some that leverage real-time scoring and statistics. In-game currency can also be exchanged for exclusive rewards and digital fan-gear.

“As one of the leading sports brands in the world, we continuously explore all the unique avenues to connect and engage with our fans globally," said Oscar Mayo, Head of Marketing and International Development at LaLiga.

"This partnership will let us get closer to the gaming community worldwide and offer them the possibility to follow the best soccer in the world, LaLiga.

“We are confident that our partnership with GreenPark Sports will help us reach the next generation of fans by offering an exciting virtual arena for them to be a part of.”

Launching in early 2021, GreenPark Sports creates immersive social platforms for the next generation of sports and esports fans. The free-to-play mobile app will offer in-game experiences, allowing fans to battle it out through a variety of challenges and become the undisputed “Best Fans” of their league. Players can earn rewards virtually as well as exclusive tangible rewards.

"LaLiga represents some of the largest brands in all of sport, and the fueling passion from their fans is unparalleled,” said Tony Grillo, Vice President of Business Operations at GreenPark.

“We look forward to co-creating special experiences for their fans and seeing them bring their energy into GreenPark!"

The announcement follows GreenPark Sports' recent partnership announcement with the National Basketball Association (NBA).

Author: Jake Wilkin