La Liga and GOL are set to offer this week's Basque derby between Real Sociedad and Athletic Club live to viewers on Twitch, making La Liga the first European league to show a live match on the streaming service in Spain.
The match, which will kick off on Wednesday April 7, will be commentated by Ibai Llanos, one of the world’s most popular streamers, accompanied by Ander Cortés.
Streaming exclusively to viewers in the Spanish territory, the programme will feature a full preview of one of Spain’s most historic and anticipated rivalries, as well as allowing for interaction between Twitch viewers, who will have the opportunity to participate in the show and communicate with the streamers through the chat function, offering a different and immersive way to enjoy live football.
In a statement, La Liga claimed that "this initiative with Twitch reinforces La Liga's commitment to creating engaging digital content, offering Spanish football fans innovative experiences, creating additional ways to participate in the action and supporting new digital entertainment formats."
A number of teams across Europe have taken up the opportunity to create channels for Twitch, where they will produce live content aimed at its fan base on the platform that is growing in popularity amongst the sporting community.
Author: Jake Wilkin