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La Liga in talks with CVC and Bruin over new technology arm

La Liga have opened talks with private equity groups CVC Capital Partners and Bruin Sports Capital over selling a 60 per cent stake in the league's new digital services company.

The Spanish league values LaLiga tech at €450 million and hopes that the investment will develop the commercialisation of digital assets for use by other sports competitions.

According to La Liga president Javier Tebas, discussions have taken place between several investment funds, including the likes of CVC and Bruin, to purchase the majority stake in the company.

The president added that the potential investment into LaLiga Tech will further the efforts to commercialise the organisations digital ecosystem, whilst supporting the wider La Liga business.

La Liga has been active in extending its digital business through securing deals with the likes of Dorna Sports, the commercial rights holder of the MotoGP global motorcycling series and inviting third parties, such as Robota, the Spanish consulting firm, to work with the LaLiga Content Protection subsidiary to tackle piracy.

If a sale was to be agreed, La Liga would not be the fist league to secure investment from a private equity firm, after a summer-long saga ensued over Lega Serie A's new media business, which saw the CVC-led consortium's offer of €1.7 billion accepted by the leagues member clubs and reportedly, Germany's Bundesliga could also be subject to interest from over 20 firms regarding their international media rights in a €300 million deal.

Author: Jake Wilkin