La Liga broadcast rights up for sale across seven European territories

Broadcast rights covering seven European countries from 2021-22 to 2025-26 will be up for grabs as La Liga issue an invitation to tender (ITT), facilitated by Spanish rights agency, Mediapro.


The first and second tier of the domestic Spanish leagues are included, as well as the second division play-offs. Austria, Belgium, Germany, Greece, France, Italy and Poland are the states in which the multi-territory tender for the oncoming cycle will be obtainable.

Over-the-top (OTT) subscription platform DAZN currently holds Central European territories Germany and Austria as well as Italy. Eleven Sports hold Belgium and Poland while Cosmote and BeIn Sports hold Greece and France respectively.

The broadcast rights auction postdates the invitations to tender in February, which covered the Balkan region, Nordic countries, Czech Republic, Hungary and Portugal. A further auction for rights in European territories, Albania, Cyprus, Estonia, Kosovo, Latvia, Lithuania, Malta, the Netherlands, Romania, Russia and Switzerland took place in June, running for a further five years.

For the successful bidders of these tenders, a minimum of three top-tier games and one second-tier match was required to be broadcast each week with highlights and periodical magazine publications.

The ITT comes as La Liga looks for successful bidders to increase its revenue from the €1.42 billion it received from domestic and international revenue for Spain’s 20 top flight clubs for the 2018-19 season.

In August, the African arm of the France-based pay-television broadcaster, Canal Plus, extended its rights contract with La Liga for a further four years. These rights will be shared with rival broadcaster StarTimes, covering Sub-Saharan Africa, Madagascar and Mauritius.


Author: Charlie Farmer


© 2020 Premier Sports Agency Ltd. 

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