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La Liga announces partnership with Twitch

The Spanish league, La Liga has this week become the first major European Football League to announce a partnership with online live streaming service, Twitch.

Amazon-owned company Twitch, will now let users watch the La Liga compilation videos weekly, as well as interviews, and a series of programmes designed for the platform. These videos will be available for users in both Spanish and English.

This weekend will mark the first week of content being shown, and will focus on this weekend's El Clasico between Barcelona and Real Madrid. It will include videos looking at the build up for the game, as well as debates and profiles.

“The official La Liga account on Twitch is an opportunity to take the next step in our content and social media strategy. Twitch is a service that allows us to reach new types of audiences and explore new content formats to our global fan base to reach.” said Alfredo Bermejo, director of digital strategy at La Liga.

This new deal builds on an already existing partnership between the two, as La Liga’s esports league, eLa Liga already has an account on the streaming service which is popular with users.

The Manager of Twitch’s Strategic Partnerships, Farhan Ahmed said, “The La Liga approach to this collaboration, which aims to increase fans through unique content, promises to be innovative, engaging, and impactful. We can’t wait to see them fit into a community of super fans interact and immerse themselves in this content.”

Author: Fred Dobberson