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La Liga and Wakatake Group join forces in Japan

La Liga have announced a partnership with Japanese company Wakatake Group, to develop grassroots football and the training of coaches in Japan until 2022.

Initially, the agreement between the two organisations will see three defined projects, with the first being a virtual training of players and coaches, carried out by the heads of the La Liga sports projects department and the methodology directors of three La Liga clubs: Villareal CF, Athletic Bilbao Club and SD Eibar. The training programme will take place throughout the first three weeks of December.

The second project will include La Liga coaches travelling to Japan to carry out face-to-face training courses with players and coaches as a continuation of the online programme. Finally, a select group of players will travel to Spain for a special training stage.

“The agreement was born with three defined projects and we are convinced that new synergies and opportunities for collaboration will arise between LaLiga and Wakatake Group,” started Juan Florit, head of La Liga’s sports projects department. “Japan is one of the benchmark countries in Asian football and LaLiga, as one of the main competitions worldwide, wants to contribute to its growth.”

Takeshi Inawaka, CEO of Wakatake Group added: “This alliance is a great opportunity to continue bringing to Japanese fans the excellence and passion that inspires them in Spanish football.

“For Wakatake Group, it is a pride to collaborate with a benchmark competition like LaLiga and we are sure that this program, with a solid training pillar, will provide participants with great development experiences, both on and off the field”

With this agreement, LaLiga takes a further step in its internationalization strategy, focused on increasing the presence of LaLiga and its clubs at a global level while supporting the development of local football thanks to multiple collaboration agreements with official organizations and leading companies in sectors such as technology or training.

The new partnership signifies La Liga’s eagerness to establish itself internationally and increasing the Spanish league and its clubs’ presence clubs at a global level while supporting the development of local football.

Japan is viewed as a strategic country in the Asian region, with La Liga having a delegate based there, focused on bringing Japanese fans closer to the Spanish league.

Author: Jake Wilkin