National Basketball Association (NBA) star Kevin Durant has invested in esports organisation Andbox via his Thirty Five Ventures investment vehicle.
Andbox, which is based within New York, has franchises in the Overwatch League (OWL) and Call of Duty League (CDL) and Durant, alongside his agent Rich Kleiman, have come on board as creative partners where they will form new entertainment content and design new merchandise collections for Andbox to aid in building its brand awareness.
Two-time NBA champion and keen gamer Durant, joins the list of high-profile investor into Andbox which includes the likes of Adam Leibsohn, the co-founder and chief operating officer of Giphy, Vindex’s Mike Sepso and Sundance DiGiovanni, Harry’s co-founder and chief executive Jeff Raider, and Hollywood actor Michael B Jordan.
Last year, Andbox was invested in by David Levy, the former president of Turner Sports, who joined the organisation as chairman of the company’s advisory board.
Announcing the investment on Twitter, Durant claimed he was proud to "continue the growth of esports in New York and beyond".
Farzam Kamel, co-founder and president of Andbox, added: “The New York Tri-State area is the country’s largest market and a global hub for practically everything from sports and media to youth culture and fashion, yet it’s been long overlooked in the gaming industry.
“We’re changing that with Andbox and promise to keep delivering for New York’s fans and elevate New York esports on the world stage.”
Author: Jake Wilkin