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Kansas City Chiefs announce GEHA Arrowhead Stadium naming rights deal

The Kansas City Chiefs have sold the naming rights to the Arrowhead Stadium for the first time in a long-term deal with GEHA.

Kansas City Chiefs announce GEHA Arrowhead Stadium naming rights deal

The non-profit, which provides medical and dental plans to federal employees, retired military and their families, will see their agreement commence from the beginning of the 2021 National Football League (NFL) season.

As part of the deal, the team's 76,416 seater stadium will be renamed to the GEHA Field at Arrowhead Stadium.

The contract will run until the end of the Chiefs' existing lease agreement with the Jackson County Sports Complex Authority, which is due to expire in 2031.

In the coming months, the Chiefs will begin integrating GEHA branding and logo assist throughout the Arrowhead Stadium, with stadium signage set to be in place for the team's 50th year in the venue.

“When we set out to find a partner for the field at Arrowhead, it was critical to identify a national leader that shares our core values, as well as a deep connection to the local community and respect for Chiefs Kingdom,” said Chiefs president Mark Donovan.

“Our relationship with GEHA over the last few years has only served to reinforce the alignment between our two organisations and proven their strong, longstanding relationship with the local community. This expanded partnership will continue to build lasting health and wellness programs that support the team, GEHA and our community.”

Author: Jake Wilkin