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Juventus launch TV channel on Amazon Prime Video

Italy’s Serie A champions Juventus said on Wednesday their official TV channel will be available on Amazon’s streaming service platform Video, as the tech giant expands its sport content offer in Europe.

Juventus will be the first European football club to launch its own TV channel on Amazon Prime Video, which comes as the streaming service launches in Italy. The channel will be available to Prime’s customers at a monthly fee of €3.99.

Juventus have previously had ties with subscription video on demand service Netflix, which produced a behind-the-scenes documentary about the Serie A club in 2018.

Already available in markets such as the US, Canada, Japan, Germany and the UK, the offering allows users to add subscriptions to third-party networks and streaming channels not already included in Amazon’s Prime Video service.

Amazon is eyeing its first foray into broadcasting sports events in Italy as it moves close to securing rights to screen top European Champions League matches in the country. According to Italian business outlet II Sole 24 Ore, Amazon will pay in the region of €80 million (US$93 million) per season for Prime Video to stream the 16 first-pick Wednesday night games during the 2021-2024 cycle.

Amazon has also been linked with the domestic rights to Serie A, with the league’s current broadcast deal expiring at the end of the 2020/21 season.

Italy’s top flight has formed a new company to manage its media rights and to facilitate a €1.62 billion (US$1.89 billion) investment from a consortium including private equity firms CVC Capital Partners and Advent International.

Milano Finanzo reported in September that the CVC-led group could look to strike a rights deal for Serie A coverage with Amazon should its offer for a ten per cent stake in the league’s media business go through.

Author: James Parker