Just Eat, the online takeaway hub, has signed a multi-competition deal with UEFA to sponsor numerous mens, women's, youth and futsal competitions.
UEFA’s partnership with JustEat will cover 11 different competitions across different categories.
In the men's category, JustEat will have partnerships with the Champions League, Europa League and also the newly formed Europa Conference League. While also sponsoring the Super Cup, the Futsal Champions League and also the Youth Champions League. These partnerships are set to run from 2021 to 2024.
Just Eat has also signed a partnership to become the UEFA Women's partner, and will therefore hold sponsorship rights for the Women’s Champions League, the Women’s EUROs, as well as the Women’s Futsal EUROs and the European Women’s Under-19 and U17 Championships. JustEats partnership with UEFA womens is set to run through until 2025.
Guy-Laurent Epstein, UEFA marketing director said: “Just Eat Takeaway.com are a market leader in their field and we were delighted when they joined as a UEFA partner for the UEFA EURO at the end of 2019,”
“This latest deal to partner with 11 UEFA competitions, including the UEFA Champions League, the UEFA Europa League and Europa Conference League and all women’s competitions, shows their commitment to supporting all levels of football across Europe, while with their digital expertise, Just Eat Takeaway.com will be providing fans with an easy and seamless way to order food, as they simultaneously watch some of European football's biggest stars compete in some of the world’s most important club and national team competitions.",
Just Eat announced in November 2019 that it would be the Official Food Delivery Platform Partner UEFA Euros 2020.
Author: Fred Dobberson