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Johanna Konta goes back to school to study business at Harvard

Johanna Konta takes up Harvard University course to to help develop business skills alongside MBA students.

Johanna Konta goes back to school to study business at Harvard

The programme, which has run for five years, has seen the likes of Caroline Wozniacki, two-time Grand Slam champion Victoria Azarenka, former NBA player Chris Bosh, and Olympic and World Cup-winning footballer Heather O'Reilly, take up the three-month course.


Joining Konta in the 2021 intake is Garbine Muguruza, who both have a timetable scheduled around their playing careers and are enjoying learning from the comfort of their own home.


"Once I commit to something, I'm pretty intense about it," Spanish two-time Grand Slam champion Muguruza told BBC Sport. "I like to study and do the exams. It's exciting, it's an adrenaline - I've always loved school.


"I consider myself decent a studying person, I had good notes. History was my best subject, I loved it. The wars, I was very good at studying dates and what happened in this country and that country, why did they fight?

"I was always very curious at what happened before I was born."

Konta has been working on a variety of case studies as part of her learning, with one being focusing on which tennis players should receive the main share of the appearance budget at the ATP tournament in Rotterdam a few years ago. Konta had to analyse decisions made based on the funding available, and the audience demographic.


Wozniacki, the retired WTA star, was amongst the first group to sign up to the Crossover Into Business course in 2019.


The former world number one says the course offered her a very different perspective on the business world: "As an athlete [when you start working with a company], you see the numbers or you know that you are wearing a patch on your shirt.

"But to look at it from the other side and why is it beneficial for the company, and why do brands want a certain person to represent them - there's a lot of things that go on behind the scenes that I thought were very interesting."


It is evident to see that the course, run by Harvard, is helping to open doors and opportunities to former sports stars into the business world.




Author: Jake Wilkin