ITV are reportedly exploring the potential of buying a stake in BT Sport, which would see them bring top-flight football back to free-to-air television.
A deal between ITV and BT Sport would see a number of Premier League games being shown for free on terrestrial television, along with some Champions League matches.
BT Sports has had the rights for the Champions League since 2015, when they bought them for a reported £900million from both ITV and Sky Sports, who previously shared rights for the Champions League.
It was only revealed last week that BT Sport would be up for sale, and it is believed to be worth £2 billion, with the broadcaster also holding the rights to Premiership Rugby, MotoGP, as well as other sports properties.
Discussions are at an early stage at the minute, and it has also been reported that broadcasters such as Amazon, Disney and DAZN are all also interested in buying BT Sports.
The news comes after reports emerged suggesting that the Premier League have held talks with its broadcasters about scrapping its next domestic media rights auction, in order to roll over its current £4.7 billion deal with BT Sport, Sky Sports and Amazon.
Author: Fred Dobberson