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IQONIQ becomes La Liga’s global fan engagement partner

IQONIQ becomes the global fan engagement partner for La Liga, producing exclusive content on Spain’s elite football league, made available through the IQONIQ app.

As part of a three-year deal, IQONIQ, a fan engagement platform, will provide fans with exclusive content and offers for match tickets, club merchandise and much more.

The deal bolsters IQONIQ presence in elite football as they currently appear on few kits around Europe. Just last week Real Sociedad signed a multi-year deal with the fan engagement platform becoming the clubs main sponsor appearing on the front of their shirt.

Real Sociedad President, Jokin Apperribay, commented, “We are proud and happy to announce this partnership with IQONIQ. It will help us grow and will enhance the digital experience we offer to our fans. Football will be a more complete experience with IQONIQ and this alliance will benefit both of us, and it will also help us grow at an international level. IQONIQ offers us the chance to build a special relationship and will help us achieve a better and stronger engagement with our fans”.

IQONIQ are also sleeve sponsors of Premier League side Crystal Palace, in addition to forming partnerships with French clubs AS Monaco and Marseille. The Monaco-headquartered firm also work with the European Handball Federation (EHF), McLaren Formula One team and EuroLeague Basketball.

Yet, the fee to secure the deal with La Liga has not been reported but signifies IQONIQ's strategy to target the elite football market.

Kazim Atilla, IQONIQ Chief Executive, has said, IQONIQ is seeking to revolutionise the world of fan experience, so it is vital for us that we work alongside partners that are equally committed to providing their fans with the best possible engagements and experiences.

“Through this partnership, fans of La Liga will be given new and unique opportunities to engage with their clubs and stars and be fairly rewarded for their ongoing commitment and loyalty. We look forward to working alongside La Liga and their global partners to fulfil our common ambitions in this regard.”

Considering the current climate with sporting contests held behind-closed-doors, the move to partner with a fan engagement company may benefit Spain’s top-tier of football moving into the future with the emphasis to engagement with fans online. As fans can only access fixtures online or via tv, it’s important for organisations to invest into the digital side of their business to maintain engagement so when they can welcome fans back into stadiums they have customers to sell tickets to.

La Liga’s director of business, marketing and international development, Oscar Mayo, comments saying, “It’s strategic for La Liga and its clubs to continue increasing their contact with fans around the world.

“In order to achieve this, there’s no better way than establishing this partnership with IQONIQ, the all-in-one fan engagement app that is already working with the Basketball EuroLeague, McLaren Racing and several European football clubs, among others.”

IQONIQ's future seems bright as the deal with La Liga follows an investment from Lux Media Investments worth €100 million (US$115 million) to help with the development of the fan engagement firm.

Author: James Parker