Inter Miami have developed their own streaming platform for regional live match broadcasts, making them the first Major League Soccer (MLS) club to do so.
The over-the-top (OTT) service, which was built alongside PumpJack Dataworks, was included as part of the clubs local broadcasting deal that was signed with CBS Miami back in April.
The locally broadcast matches will be made available for free to fans that live within a 100-mile radius of Miami. Fans outside of this zone will be given access to a livestream from inside the broadcasting booth for a commentary on the game.
The app was downloaded from 30 different countries and over 42 nationalities viewed the game where Inter Miami defeated Orlando City in a 3-2 victory that took place on August 22. Argentina, the UK, Colombia and Mexico were amongst the top countries that saw the south-Florida club secure its first MLS win.
Jean Jimenez, the VP of Content, Digital and Broadcast for Inter Miami said: “The primary goal behind the stream was to provide fans the best in-match experience despite the pandemic effects that barred them from experiencing the return of MLS in their hometown of South Florida after nearly 20 years.
“This also gave us the additional benefit of getting creative to provide sponsorship partners with opportunities that yielded tangible value during these difficult times.”
Streaming games from an app can already be seen in the NFL with the official NFL App and Yahoo Sports providing a free way for fans to stream local games, as well as playoff fixtures and the Superbowl.
Inter Miami’s home games are currently taking place behind closed doors due to the ensuing problem of the coronavirus pandemic that continues to disrupt sport across the world.
Author: Jake Wilkin