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Iconic Pirelli Inter Milan shirt sponsor to end after 2020/21 season

Inter Milan's iconic Pirelli shirt sponsor is set to end its 27-year association with the Italian giants at the end of this season, according to its chief executive Marco Tronchetti Provera.

Iconic Pirelli Inter Milan shirt sponsor to end after 2020/21 season

The Italian tyre company's logo has been seen on Inter's shirt since the 1995/96 season and has been worn by some of the club's most infamous squads,


Pirelli have paid more than €230 million to the Serie A club, according to the Calcio e Finanza.


"We are in talks with [Inter chief executives Alessandro] Antonello, [Guiseppe] Marotta and other Inter directors," said Tronchetti Provera to Rai's Gr Paralmento radio show. "We won’t be Inter’s kit sponsor anymore, but our relationship with the club will continue.”


It has been reported previously that Inter would end its long-standing partnership with Pirelli in pursuance of a more lucrative shirt sponsor than its current deal, which is worth a reported €10.5 million per season. The club's owners are thought to value the shirt sponsor closer to €30 million a year.


Italian broadcaster Mediaset claimed in December that Chinese property developer Evergrande Group was in pole position to secure the front of shirt sponsor.


Inter's owners have been in the news recently having ceased operations at Chinese Super League champions Jiangsu FC, creating uncertainty over the financial future of the Milan-based club, prompting a statement of reassurance to be released.


"As part of ongoing capital structure and liquidity management, the business and our ownership are in talks to provide a number of solutions in this respect," the club said. "Whilst Suning have confirmed their commitment to the ongoing financial support of the club with or without additional external support, it is also sensible and prudent to look outside.


"With that in mind Suning appointed key advisers in Asia to work with them to find suitable partners, be that with an injection of equity capital or otherwise. Talks with key potential partners in this respect remain ongoing."




Author: Jake Wilkin