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ICC initiates RFP for broadcast production of 500 matches, according to reports

The International Cricket Council (ICC) has issued a Request for Proposals (RFP) for the production and distribution of live streams to over 500 ICC Pathway matches, reports have indicated.

It is believed that through initiating the RFP, the ICC is exploring coverage opportunities for its matches until the beginning of 2023, where it can commercialise the broadcasting, sponsorship, fantasy and data rights to the events.

The ICC has set a deadline for streaming providers for December 14, with proposals set to be submitted to the IBC – the ICC’s commercial subsidiary. Enquires and requests will have to be submitted no later than a week prior.

If selected, the broadcaster will provide an English-language commentary, basic statistical graphics packages and distribute the live stream globally.

One area in particular that the ICC will hope to make gains in, is the fantasy sports market, with the Indian fantasy sports platform Dream11 currently leading the way in the industry and has recently become the new title sponsor for the Indian Premier League (IPL) and European Cricket League.

In recent years, fantasy cricket apps have risen significantly in popularity. Reportedly, Dream11 has over 60 million active users and experts have theorised that the fantasy sports market could be worth US$200 billion by 2022.

ICC Pathway matches include qualifiers for the men’s and women’s T20 World Cups, the Cricket World Cup League 2 and Challenge Leagues, and qualifying matches for the Women’s Cricket World Cup.

Elsewhere, the ICC has also launched an RFP for the appointment of safety and security risk assessment services, independently from the body.

Author: Jake Wilkin