ICC approves shirt sponsorship in Test cricket

The International Cricket Council (ICC) has approved prominent front-of-shirt sponsors during test matches for the first time in its response to the financial impact of Covid-19.


Logos of up to 32 square inches in size on the chest of match shirts and sweaters for the next 12 months. Previously, large logos on the front of shirts were only allowed in one day and T20 international matches, while three smaller and more discreet logos are already permitted.


The decision is an effort to provide cricket boards with additional revenue-earning potential as they battle the downturn of business caused by the coronavirus pandemic, either by establishing new partnerships or expanding existing sponsorship deals.


The ICC's Chief Executives Committee (CEC) announced the relaxation on Tuesday alongside a number of other changes, including allowing teams to replace players in their squads that display Covid-19 symptoms during test matches, stopping players from using saliva to shine the ball, as well as allowing the appointment of non-neutral match officials as a result in the increased difficulty of international travel and flying in overseas officials.


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