Sportswear giants Gymshark have donated almost £9,000 to Team GB long jumper, Daniel Bramble’s GoFundMe page to help the athlete reach his goal of competing at the Tokyo Olympics.
Five-time British Long Jump Champion, Daniel Bramble had set up a GoFundMe with the goal of reaching £14,000 to raise funds for his campaign. With his funding cut in 2016 after an injury which saw him miss out on the chance to compete in the last Olympics, Bramble was left to find his own ways to help him afford his Olympic dreams.
In addition to setting up the GoFundMe page, Bramble had taken up a job working as an Amazon delivery driver, delivering around 250 packages a day. Gymshark reached out to the athlete after a comment he made on his social media some days prior, in which he said, “This year really went from ‘Road to Tokyo’ to ‘At the end of the road turn left.’ Being unfunded / unsupported really took its toll this year. But you’ve got to adapt or be extinct. Happy to be back jumping about again, bring on winter”.
In a message to Daniel sent by Gymshark, they told him, “We wanted to let you know that we saw your tweet and were super inspired by your story.
They added, "We knew we had to help you achieve your dream in any way we could and thought we’d start by making a donation to your GoFundMe page, so you can quit delivering parcels and get back to delivering gold.”
Bramble’s funding being cut meant that he missed out on between £7,000-£9,000 a year in funding, as well as a free physio therapist, free training kit and also funding to help with training camps. UK Sports’s policy on athlete funding has often been met with displeasure, because of their harsh stance rewarding ‘medal potential’ alone.
Towards the end of last week, UK Sports announced that changes are set to be made to their funding policy, stating that they will now be funding athletes based on their 12 year Olympic medal potential, rather than four. This will however only apply for the Paris 2024 Olympic and beyond.
Simon Morton, the funding agency's chief operating officer also stated that the funding will not be focused solely on medal potential alone. The changes have been made due to growing numbers of people concerned about athlete’s welfare because of the previous policy, which dates back to 2004.
Author: Fred Dobberson