Qatar-based logistics firm GWC have become the first regional sponsor of the 2022 Qatar FIFA World Cup, announced as the official supplier for the major international football tournament.
The biggest prize in international football is the first of its kind to be held in the Middle East as the area has become an emerging market over recent years. GWC, who are the largest privately-owned firm in the area, recently supported the logistic operations of the FIFA Club World Cup hosted in Qatar last year.
“Logistics are critical to an event as large and complex as the FIFA World Cup, so having GWC on board as a Regional Supporter and the Official Logistics Provider for the tournament will provide FIFA and its Commercial Affiliates with crucial support and expertise in logistics and supply chain management, which will ensure a smooth and efficient delivery of the competition.” Says FIFA’s chief commercial officer Simon Thomas.
GWC will join FIFA’s existing partners such as, Wanda Group, Qatar Airways, Coca-Cola and Adidas. Although, there has been no report of the financial fee agreed to secure the deal.
Sh. Abdulla bin Fahad bin Jassem bin Jabor Al-Thani, chairman of GWC says, “Today marks a landmark achievement in the history of GWC as we are entrusted to deliver the logistical requirements for the FIFA World Cup 2022, and today we become a trusted player in the journey towards 2022.”
The 2022 Qatar FIFA World Cup will be held between November 21 and December 18. The first time the major international tournament has been held during the winter of the northern hemisphere.
Author: James Parker