GreenPark Sports, a mobile games developer, have teamed up with the National Basketball Association (NBA) and obtained US$14 million through a Series A funding round.
The partnership will see GreenPark Sports create a virtual world revolved around the NBA, where players will be able to compete in challenges and design their in-game avatars with NBA gear, including jerseys and hats.
The mobile app will also feature a social platform and free-to-play games where users can earn real and virtual rewards.
The young company, that was formed in 2018, was co-founded by Chad Hurley, a former YouTube chief executive, Nick Swinmurn, who also founded Zappos and Ken Martin, co-founder and chief operating officer at Blitz.
“It’s a huge honour to have an organisation like the NBA ‘buy-in’ to our vision for the future of fandom,” said Tony Grillo, GreenPark’s vice president of business operations.
“We’re looking forward to collaborating with them on future initiatives and are excited to see how the GreenPark community responds to basketball fandom.”
The announcement of the NBA deal comes at a time where GreenPark have undergone a recent funding round, which includes lead investor Galaxy Interactive, ADvantage, John Burbank of Passport Capital, YouTube co-founder Steve Chen, Courtney Reum of M13, Sinclair Broadcasting, and existing investors SignalFire and Sapphire Sport.
In a company statement, funding will be put towards ‘development, expansion across leagues and global publishing’. More partnerships are expected at a later date.
The company has also previously signed a deal with the North American League of Legends Championship Series. The game is set to launch for both the NBA and League of Legends in early 2021.
Author: Jake Wilkin