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Google tie up sports deal in bid to gain ground on Microsoft and Amazon's market share

Google have announced a multi-year partnership to provide their cloud services to the SoFi Stadium, home to the Los Angeles Rams and Los Angeles Chargers, it has been announced.

In March, Google partnered with MLB (Major League Baseball) to provide Statcast, its statistics tracking system, while also facilitating universal digital services for the league, including team websites and online ticket sales.

The SoFi Stadium, which seats 70,000 fans, previously attained rights for the 2022 Super Bowl and 2028 Summer Olympics opening and closing ceremonies.

The first NFL (National Football League) game where the Rams defeated the Dallas Cowboys on September 13, was played without spectators due to the ongoing health crisis.

As well as Google Cloud providing the digital innovation experience, Google owned YouTube will be the official video streaming platform for the Rams, Chargers and SoFi Stadium.

Furthermore, Google will power a ‘personal concierge app’ which will offer real-time metrics on gameday. Some of which will appear on a 360-foot, double sided 4k Oculus video board, the largest scoreboard in professional sports history.

Chief technology officer of the SoFi Stadium and Hollywood Park, Skarpi Hedinsson, was delighted with the deal: “We couldn’t have picked a better partner to manage our technology needs.

“Incorporating Google’s solutions into critical areas of our business ensures we can usher in a new era of innovation in sports and entertainment, raising the bar on what the ultimate experience looks like globally.”

According to Gartner, Google is still 4% behind Amazon and Microsoft in share of the market, but will hope that more sports deals akin to this one can be agreed to close the gap.

Rob Eslin, president of Google Cloud also added his excitement following the partnership: “It’s an incredible honour to work with SoFi Stadium and Hollywood Park as they create an interactive, smart experience destination enjoyed by sports and entertainment fans, residents and shoppers alike. This partnership shows the world what’s possible when you combine the power of data with the excitement of entertainment and sports, and we’re excited that Google Cloud will underpin the visitor experience.”

Author: Charlie Farmer