The Women's National Basketball Association (WNBA) has confirmed that it has added Google to its top-tier Changemaker sponsorship category.
The agreement will see the technology giant become the presenting partner of both the WNBA on ESPN and the WNBA playoffs, alongside an associate partnership with the WNBA All-Star Game and Commissioners Cup.
The deal sees Google becomes the fourth WNBA Chagemaker, joining the likes of AT&T, Nike and Deloitte.
“When we launched our WNBA Changemakers platform at the beginning of 2020, we issued a call to like-minded companies to join us in elevating women’s sports, and Google has answered that call,” said WNBA commissioner Cathy Engelbert.
“We are incredibly grateful to Google for becoming the latest WNBA Changemaker and for their platform of helpful products for everyone. Google’s support will be instrumental in driving our business transformation forward and demonstrates a commitment to the values we both stand for – including building sustainable equity.”
Additionally, Google becomes the official trends and fan insights partner of the WNBA, as well as official marketing partner and technology partner of the league.
Lorraine Twohill, Google’s chief marketing officer, said: “For too long now, women’s sports have been underrepresented in the media.
“The WNBA has worked tirelessly to change that and has been at the forefront of progress for gender equity, racial justice, and sport.
“We are proud to partner with the WNBA and ESPN over the coming years to continue the charge and deliver on our commitment to gender equity and the future of women. It’s important to us that our product experiences are equitable for all genders and we want to make sure our media spend is equitable too, bringing more women’s content to television.
“With the WNBA and ESPN, we can help ensure women athletes get the recognition and media time they deserve, so that the world can see their incredible talents.”
Author: Jake Wilkin